SALON-GRADE HAIR COLOUR.
TRUSTED BY PROFESSIONALS
& 100,000+ AT-HOME USERS.

Semi-permanent and permanent hair colour with rich, salon-inspired shades. Vegan formulas without ammonia, developed with hairdressers and easy to use at home.

SHOP PERMANENT COLOURS

SHOP SEMI-PERMANENT COLOURS

SALON-INSPIRED SHADES • EASY FOR AT-HOME USE

SEMI-PERMANENT COLOUR

PERMANENT COLOUR

BROW COLOUR

CARE

BLEACH

DEVELOPERS

PERMANENT COLOUR THAT TRULY COVERS AND LASTS

A rich cream formula for full, long-lasting coverage – even on stubborn greys. Use with Mattie Developer for an even result from roots to ends, whether you’re touching up regrowth or going for a full colour change.

SHOP PERMANENT COLOURS

OVER 100,000 COLOUR LOVERS. HERE’S WHY:

So Easy and So Soft!

I had never used semi-permanent dye before, but Mattie was unbelievably easy to apply. The color showed up instantly and my hair actually felt softer afterward. Even after 10 washes, it was still visible. Perfect for trying something new

Sofia

Salon Results at Home

Mattie’s permanent line truly feels like salon quality. Full coverage, even on my gray strands, and the color stays rich and glossy. My hair feels healthy and not damaged at all. I’m sticking with this brand.

Hanna

Shockingly Vibrant on Dark Hair

The pigments are insanely vibrant! I have dark brown hair and I expected it not to show, but the color came through beautifully. No damage, no harsh smell, just simple and stunning results

Emily

Long-Lasting, Rich Color

Amazing results! I achieved the same effect at home that I usually get at the salon. The color stayed vibrant for weeks and my hair felt strong and nourished. Easily one of the best permanent dyes I’ve used

Laura

Finally a Dye That Doesn’t Dry My Hair

This is the first semi-permanent dye that doesn’t dry out my hair. It left my hair shiny and smooth, and the fade was super even with no patchiness. Ideal if you love switching colors often

Lila

MATTIE ESSENTIALS

EASY & RELIABLE AT HOME

SALON-GRADE RESULTS

DEVELOPED WITH PROFESSIONALS

AMMONIA-FREE & VEGAN

EASY & RELIABLE AT HOME

SALON-GRADE RESULTS

DEVELOPED WITH PROFESSIONALS

AMMONIA-FREE & VEGAN

EASY & RELIABLE AT HOME

SALON-GRADE RESULTS

DEVELOPED WITH PROFESSIONALS

AMMONIA-FREE & VEGAN

EASY & RELIABLE AT HOME

SALON-GRADE RESULTS

DEVELOPED WITH PROFESSIONALS

AMMONIA-FREE & VEGAN

OUR BEST-SELLING PERMANENT COLOURS

View all
Sale
Mattie Professional Nature (1.0) Black - Vegan Permanent Color Cream 60ml Sale price €499 Regular price €999 Save 50%
Sale
Mattie Professional Nature (3.0) Intense Dark Brown - Vegan Permanent Color Cream 60ml Sale price €499 Regular price €999 Save 50%
Sale
Mattie Professional Nature (4.0) Intense Brown - Vegan Permanent Color Cream 60ml Sale price €499 Regular price €999 Save 50%
Sale
Mattie Professional Nature (5.0) Intense Light Brown - Vegan Permanent Color Cream 60ml Sale price €499 Regular price €999 Save 50%
Sale
Mattie Professional Nature (6.0) Intense Dark Blonde - Vegan Permanent Color Cream 60ml Sale price €499 Regular price €999 Save 50%

SEMI-PERMANENT COLOUR THAT LASTS UP TO 14 WASHES

A creamy, ready-to-use colour that adds shine and tone without a developer. The vegan formula, free from ammonia, PPD and mineral oil, gently fades with each wash. Ideal for first-time colouring or refreshing faded lengths between permanent services.

SHOP SEMI-PERMANENT COLOURS

OUR BEST-SELLING SEMI-PERMANENT COLOURS

View all
Sale
Mattie Amethyste - Direct Vegan Coloring Cream Semi-Permanent 210ml Sale price €599 Regular price €1299 Save 54%
Sale
Mattie Cotton Pink - Direct Vegan Coloring Cream Semi-Permanent 210ml Sale price €599 Regular price €1299 Save 54%
Sale
Mattie Coral Red - Direct Vegan Coloring Cream Semi-Permanent 210ml Sale price €599 Regular price €1299 Save 54%
Sale
Mattie Silver Gray - Direct Vegan Coloring Cream Semi-Permanent 210ml Sale price €599 Regular price €1299 Save 54%
Sale
Mattie Red - Direct Vegan Coloring Cream Semi-Permanent 210ml Sale price €599 Regular price €1299 Save 54%

“I coloured with Mattie today and the first thing I noticed was the shine. While blow-drying, it already looked glossy, like my hair had a fresh finish. And the colour came out super even, no weird patches.”

“Used the Mattie Nature copper shade today and wow, it’s not flat at all. It looks rich and dimensional in different light. Best part, my curls stayed soft and bouncy instead of feeling stiff.”

“Semi-permanent in progress and I’m surprised how easy this was. It glided through my hair and didn’t tug or feel messy. After rinsing, my hair still felt calm and soft, not dry or stressed.”

“Tinted my brows and finally, they actually match my hair. Usually brow tints barely show up on me, but this one did straight away. Now my face looks more ‘put together’ without doing anything else.”

“Went pastel pink with Mattie and it came out bright, not washed out. The colour is really even from roots to ends. And my hair still feels soft and touchable, which I didn’t expect with a pastel”

“I coloured with Mattie today and the first thing I noticed was the shine. While blow-drying, it already looked glossy, like my hair had a fresh finish. And the colour came out super even, no weird patches.”

“Used the Mattie Nature copper shade today and wow, it’s not flat at all. It looks rich and dimensional in different light. Best part, my curls stayed soft and bouncy instead of feeling stiff.”

“Semi-permanent in progress and I’m surprised how easy this was. It glided through my hair and didn’t tug or feel messy. After rinsing, my hair still felt calm and soft, not dry or stressed.”

“Tinted my brows and finally, they actually match my hair. Usually brow tints barely show up on me, but this one did straight away. Now my face looks more ‘put together’ without doing anything else.”

“Went pastel pink with Mattie and it came out bright, not washed out. The colour is really even from roots to ends. And my hair still feels soft and touchable, which I didn’t expect with a pastel”

“I coloured with Mattie today and the first thing I noticed was the shine. While blow-drying, it already looked glossy, like my hair had a fresh finish. And the colour came out super even, no weird patches.”

“Used the Mattie Nature copper shade today and wow, it’s not flat at all. It looks rich and dimensional in different light. Best part, my curls stayed soft and bouncy instead of feeling stiff.”

“Semi-permanent in progress and I’m surprised how easy this was. It glided through my hair and didn’t tug or feel messy. After rinsing, my hair still felt calm and soft, not dry or stressed.”

“Tinted my brows and finally, they actually match my hair. Usually brow tints barely show up on me, but this one did straight away. Now my face looks more ‘put together’ without doing anything else.”

“Went pastel pink with Mattie and it came out bright, not washed out. The colour is really even from roots to ends. And my hair still feels soft and touchable, which I didn’t expect with a pastel”

SOFT, DEFINED BROWS THAT LAST

Brow Colour is a vegan eyebrow tint, free from ammonia and PPD, created to give soft, natural-looking definition for up to 4 weeks.

The creamy formula tints fine hairs and helps blend grey hairs, so your brows look fuller, more even and better match your hair colour. Each kit includes tint cream, 3% activator, bowl and brush, giving you multiple applications at home or in the salon.

SHOP BROW COLOUR

PICK YOUR PERFECT BROW COLOUR

Mattie Brow Tint Kit 1 Black €995
Mattie Brow Tint Kit 3 Brown €995
Mattie Brow Tint Kit 3.1 Light Brown €995
Mattie Brow Tint Kit 7.0 Blonde €995

#HAIRTALK WITH @MATTIEPROFESSIONAL