{"title":"Pastel and vivid semi-permanent shades for very light hair","description":"","products":[{"product_id":"mattie-direct-coloring-cream-semi-permanent-denim-blue-210ml","title":"Mattie Denim Blue - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eDenim Blue is a cool, dark blue that makes a clear fashion statement.\u003c\/p\u003e\n\u003cp\u003eMattie Denim Blue is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eOn light blonde or pre-lightened hair Denim Blue shows vivid and true to shade. On darker hair it gives a subtle Denim Blue reflection and extra depth rather than a full colour change, ideal for refreshing tone between permanent services.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Denim Blue with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":38218417832123,"sku":"8719327293270","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/17.webp?v=1752789389"},{"product_id":"mattie-direct-coloring-cream-semi-permanent-soft-pink-210ml","title":"Mattie Soft Pink - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eSoft Pink is a light, pastel pink that gives your hair a soft twist.\u003c\/p\u003e\n\u003cp\u003eMattie Soft Pink is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eSoft Pink shows best on very light blonde or pre-lightened hair without brassy tones. On darker hair the result is softer, more of a reflection than a bold colour.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Soft Pink with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":38228675920059,"sku":"8719327293232","price":6.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/7.webp?v=1752789304"},{"product_id":"mattie-direct-coloring-cream-semi-permanent-silver-gray-210ml","title":"Mattie Silver Gray - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eSilver Gray gives blonde hair a metallic finish. It also works as a silver toner that neutralises unwanted yellow or brassy tones and leaves a subtle hint of colour.\u003c\/p\u003e\n\u003cp\u003eMattie Silver Gray is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eSilver Gray shows best on very light blonde or pre-lightened hair without brassy tones. On darker hair the result is softer, more of a reflection than a bold colour.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor the best result, lighten your hair to level 10 (very light blonde) before use.\u003c\/li\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Silver Gray with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":38228683653307,"sku":"8719327293249","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/4.webp?v=1752789198"},{"product_id":"mattie-hair-dye-semi-permanent-aqua","title":"Mattie Aqua - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eAqua is a bright, special blue that gets noticed. As it fades, it leaves soft pastel blue lengths behind.\u003c\/p\u003e\n\u003cp\u003eMattie Aqua is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eAqua shows best on very light blonde or pre-lightened hair without brassy tones. On darker hair the result is softer, more of a reflection than a bold colour.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Aqua with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":38228693156027,"sku":"8719327293263","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/23.webp?v=1752788660"},{"product_id":"mattie-direct-coloring-cream-semi-permanent-white-toner-210ml","title":"Mattie White Toner - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eWhite Toner removes the unwanted yellow tones that bleaching can leave behind. You can also mix it into any Mattie shade to create a softer, pastel version.\u003c\/p\u003e\n\u003cp\u003eMattie White Toner is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eWhite Toner shows best on very light blonde or pre-lightened hair without brassy tones. On darker hair the result is softer, more of a reflection than a bold colour.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply on very light, pre-lightened hair for a clean, cool blonde.\u003c\/li\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix White Toner with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":38228700201147,"sku":"8719327306758","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/9.webp?v=1752788612"},{"product_id":"rose-gold-direct-vegan-coloring-cream-semi-permanent-210ml","title":"Mattie Rose Gold - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eRose Gold is a metallic pink gold that catches the light in every setting.\u003c\/p\u003e\n\u003cp\u003eMattie Rose Gold is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eRose Gold shows best on very light blonde or pre-lightened hair without brassy tones. On darker hair the result is softer, more of a reflection than a bold colour.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor a true rose gold, lighten your hair to level 9 or 10 (blonde) before use.\u003c\/li\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Rose Gold with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":42262905225403,"sku":"8720618167019","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/21.webp?v=1752789129"}],"url":"https:\/\/www.mattiepro.nl\/collections\/pastel-and-vivid-semi-permanent-shades-for-very-light-hair.oembed","provider":"Mattie Professional ","version":"1.0","type":"link"}